2005 - Present
Part of management teams responsible for strategy - making decisions in acquisitions, commissioning, programming, presentation, communications and promotions.
Leading 3 teams to carry out effective and creative on-air marketing campaigns to meet commercial and ratings targets, including teams for MBC ACTION and MBC 3 - market leaders in young male and kids respectively; and a team to promote non-traditional platforms including but not limited to websites, mobile services, VOD services, apps, social media, and CSR campaigns.
Highly successful in Brand Integrated campaigns for multinational blue chip brands; commercial services for external brands. New ways of marketing and promotions through events and experiential marketing is also gaining traction, as well as keeping the team more relevant in the Social age by hiring first Social Producer for social/digital integration in promotional campaigns.
Personal and team's nominations and wins at various international and regional awards like Promax World/Asia/Arabia, Cannes Lions, Asian Television Awards, The Shark Awards, Dubai Lynx, MENA Cristal and GEMAS Effie affirm the quality we aspire for.
Outside of MBC, I pioneered "PromoNation", a series of talks and workshops in creative marketing for college students leading to internships and placements; and also a judge in PromaxBDA Asia.